Realtor thinks so highly of Laguna Beach, he made a 12-minute film about it
J.J. Ballesteros, a local Realtor who moved to Laguna from Trabuco Canyon three years ago, said he made the 12-minute film to showcase Laguna’s iconic character and one-of-a-kind charm — everything from the beaches and rooftop bars to the restaurants, art galleries and music venues.
It includes music by Nick Hernandez and Common Sense and is narrated by Jason Freddy and Tyler Russell from Laguna’s only FM radio station KX 93.5.
“We wanted to tell a story that depicts the feel of Laguna in a way the people who lived here would be proud of,” Ballesteros said.
Garvey, 31, and Noonan, 48, both from Laguna Niguel, spotted the film’s trailer on Facebook and weren’t about to miss out.
Garvey, who moved to Orange County from Portland, became fascinated with Laguna Beach when she and her family stopped off at Main Beach for the first time after arriving in Orange County.
“We decided we had to live near here,” she said before watching the film. “Now we go to Shaw’s Cove almost every week.”
Both Garvey and Noonan loved the film. Noonan yelled when she saw a shot of Watermarc Restaurant on Coast Highway.
“It has the best burgers in town,” she said. “And I love Victoria Beach. It just has a cool vibe. I love the restaurants like Broadway and art galleries like Dawson Cole.”
The screening included a silent auction that with individual contributions raised $11,000 for four non-profits, among them SchoolPower, which raises money for programs at the schools; Friendship Shelter, which puts homeless into transitional housing; the Food Pantry, which feeds 300 families each week and Project O, a group that works to make children stewards of the ocean environment.
Ballesteros said he was inspired to make the film after reading stories in local papers about the city’s residents, businesses, neighborhoods and beaches. The film was self-funded and was his first foray into filmmaking, he said.
“There are many great causes that do so much,” he said. “I read that some of the shops were going out of business and wondered how this could happen.”
Ballesteros worked with John Barrett, 23, a local filmmaker who used drone footage and camera images to show off some of Laguna’s most unique places.
“One of my best moves I made early on was hiring the right director and filmmaker John Barrett,” Ballesteros said. “John was born and raised in Laguna Beach. When I shared my vision of the project he got it immediately and was just as excited as I was.”
Among some of the film’s highlights are sweeping views of Laguna’s coastline, a yoga class at Heisler Park and mountain bikers barreling down steep, world-class bike trails in the surrounding open space.
Those images may be among the last drone footage taken in Laguna. The city is working on a ordinance to establish relevant rules for the use of drones citywide. Residents have complained about noisy drones flying low on beaches, hovering near windows of hillside homes and cruising through backyards and over pools.
The city is proposing that hobbyist drone pilots get permits annually to fly in the city, but with restrictions at certain areas such as Heisler Park and Bird Rock, off Main Beach. For FAA-licensed pilots such as Barrett, there would be no need for permits. They would be asked to comply with certain rules such as keeping specific distances from wildlife, land and the ocean.
Barrett, who acknowledges there is a problem with irresponsible use, is on a committee of drone pilots working with the city to look at restrictions.
“Mostly there is a problem because there are no clear-cut rules where people should and shouldn’t fly,” he said.
Ballesteros promoted the screening locally and on social media to people who showed an interest in Laguna Beach. Of the nearly 300 that showed up, Ballesteros estimated at least half were drawn by social media.
“We had more than 300,000 social media impressions and interactions, mostly with people within 20 miles of Laguna Beach,” he said.
Ballesteros wants the film to be about new discovery for those who don’t know the town and for those who do.
“People have choices on where to live, travel or visit,” he said. “I hope they realize how unique and special Laguna really is. For the people who are lucky enough to call it home, some of them may take it for granted. This video will help remind them as well they live in one of the best cities in the world.”
The film can be viewed at everythinglagunabeach.com and will be released internationally, Ballesteros said.