Case Study: 950 Hillcrest – 19 % Profit in Just Two Years
Case Study Ballesteros Real Estate Group May 7, 2025
Case Study Ballesteros Real Estate Group May 7, 2025
Client: Private homeowners (repeat clients)
Property Type: Luxury single-family residence
Representation: 5 separate transaction sides over the past decade
Our clients wanted to sell their Laguna Beach home only two years after purchasing it, but they needed:
Maximum return on a short-term hold.
Flexible timing so they could remain in the home while their new residence was being built.
| Step | What We Did | Why It Mattered |
|---|---|---|
| 1. “Coming Soon” Launch | Listed the property in the MLS preview period, then promoted it discreetly to our buyer and agent network. | Built anticipation and urgency before Day 1 on the open market. |
| 2. Targeted Pre-Marketing | Deployed high-impact digital ads, direct outreach to qualified buyers, and private showings for top agents. | Ensured a pool of motivated, ready-to-offer prospects. |
| 3. Data-Driven Pricing | Positioned the list price to reflect momentum in the micro-market while signaling value. | Encouraged competitive bidding without over-shooting appraised value. |
| 4. Offer Day Management | Orchestrated back-to-back showings and set a firm offer deadline on the first active day. | Resulted in multiple offers within 24 hours. |
| 5. Negotiation & Rent-Back | Leveraged buyer enthusiasm to secure above-list pricing and a free 60-day rent-back for the sellers. | Gave clients the cash they wanted and the time they needed to finish their new build. |
| Metric | Outcome |
|---|---|
| Sales Price | $4,625,000 |
| Profit to Seller | $739,000 gain |
| Return on Investment | 19 % in 24 months |
| Time on Market | 1 day (multiple offers received) |
| Client Convenience | 60-day free rent-back secured |
“Your strategic approach turned a tight timeline into an amazing result. We felt confident every step of the way.” — The Sellers
Market Foresight: Early “Coming Soon” exposure amplified buyer demand before listing fatigue could set in.
Five-Time Representation: Our long-standing relationship meant we understood the clients’ goals and risk tolerance intimately.
Negotiation Leverage: Multiple first-day offers let us negotiate not just on price but also on terms—delivering both profit and flexibility.
Whether you’re looking for maximum profit, minimal market time, or creative occupancy solutions, our proven process at 950 Hillcrest shows how strategic timing, precise pricing, and seasoned negotiation can achieve all three. Let’s discuss how we can do the same for you.
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